Our Danish tobacconist was proud of their craft heritage, but worried their perception as an "old man's brand" was scaring away millennials. They told us to make something "wackass."
The print ads below are part of a complete rebranding that turned their artisanal devotion into borderline psychosis.
OUR TOBACCO IS MADE SLOW. JUST LIKE YOU WERE.
As far as we're concerned, you can do things our way or you can do them wrong. And here in Søborg, we like our oellebroed thick, our monarchy constitutional, and our cigarettes made sloooowly.
