TITANFALL 2
“Become One”
Man. Machine. Nancy Sinatra.
We worked with director Dave Wilson (Bloodshot) and legendary animation house Blur Studios (Deadpool) to create a futuristic ‘ballad of the gunfighter’ for EA/Respawn’s Titanfall 2 video game launch. Featuring a blend of live action and original CGI, our rewritten version of Nancy Sinatra’s classic ballad “Bang Bang (My Baby Shot Me Down)” celebrated Titanfall 2’s epic bond between man and machine. To maximize budget, we used our full length trailer and “mega asset” to create all the campaign assets, including social, digital, and a full length version of our song (after gamers demanded it).
Results:
400+ features | 1.1 BILLION impressions
96% YouTube approval rating | Titanfall 2 outsold the original game 4:1
EXTENDING
UGC FAN REACTIONS
Hypercritical gamers didn’t just praise the trailer in comments sections. They made reaction videos, mash-ups of those reaction videos, even 10 hour loops of our song they could listen to while playing.
FULL LENGTH TRACK
Demanded by fans, released on popular streaming services.
DIGITAL + SOCIAL
Our “Drop a Titan on It” social extension let gamers roast their friends’ boring social feeds.
A little thank you present to our EA and Respawn clients.
