The brief: make a B2B campaign that’s not B-to-Boring.

PayPal Open is in the ambitions business, providing the tools businesses need to grow, adapt, and thrive. But telling a growth story about toothbrushes wouldn’t be nearly as fun. So we built a business you can’t ignore.

Glittermelons. Semi-plausible, sparkly, and powered by PayPal. From broadcast to Spotify to TikTok, we saw our humble glittermelon farmer rise from small-town grower to full-fledged melon mogul—turning a simple crop into a sparkling empire. Because nothing glitters like potential.

Results:

936M+ impressions and 12M clicks across the US, UK, and DE | 344% spike in PayPal Open traffic
184% increase in marketing-attributed leads | 6900+ sales-qualified leads

Social

Audio